PR COMUNICARE IL VINO’S ACTION-PACKED 2020

It’s time to take a look back over the last 12 months. 2020 has definitely been a difficult year, which has put us to the test and forced us to review our way of living and working. But it has also enabled us to think outside the box and find alternative solutions: we have come up with new partnerships, new projects, and new formats, in order to promote in an ever more complete way the companies who put their faith in us and our efforts every day.

Despite the climate of uncertainty, some very successful projects have been created by PR Comunicare il Vino: virtual lunches and tastings both in Italy and abroad, real-time videos with our producers, sending targeted samples to the press in Italy and around the world, and a series of masterclasses.

Also, in September 2020, we launched the Spirits PR project, which currently involves two dynamic firms in the world of distillates: Upperhand Gin and Gin Agricolo.

Upperhand is a gin which, symbolically, represents the victory of an outsider. The fortunate meeting between Claudia – a descendant of the Laffertys, a family of Irish origin that moved to Scotland to devote itself to the production of spirits – and Italian judo champion Alberto Borin, brought together the sun and tastes of Italy with the Scottish art of distilling. Upperhand is an artisanally distilled dry gin, made from scrupulously selected Italian and Irish botanicals: Tuscan juniper berries, Ligurian basil, Sicilian lemon zest and Irish dill. 

Independent, proud, courageous, unpredictable as a stormy sea and with a great taste for adventure, Franco Cavallero has made his dream into reality: to make a gin that is the product solely of his region and whose entire production process he can supervise, using only fresh ingredients and botanicals selected and cultivated locally in person. Franco, also the owner of the Sant’Agata wine company, creates a gin with distinctive characteristics and an unmistakable taste. This is Gin Agricolo, a unique recipe based on the use of specific varieties and quantities of ingredients that come exclusively from Piedmont. 

The large family of PR Comunicare il Vino has grown during the course of the year and has taken on no less than 12 producers, ranging from the North to the South of Italy: Aquila del Torre, Reassi, Castello La Leccia, Querceto di Castellina, Le Palaie, Michele Satta, Pietroso, Madrevite, Fontanavecchia, Villa Matilde Avallone, Tenuta di Castellaro and Massimo Lentsch.

Aquila del Torre is a family-runcompany that Claudio Ciani purchased in 1996. Today the estate produces around 60,000 bottles a year and is managed by his son Michele who, apart from giving continuity to the work carried out in the past, has decided to concentrate on “living” agriculture that is healthier and more respectful of the environment and of people: since 2013 the company has adopted biodynamic practices and obtained organic certification.

Reassi is in the heart of theColli Euganei and covers an area of approximately 6 hectares, all of which are cultivated with vines and olive trees. It is entirely family-run and the fortunate position of its land, combined with a terroir of volcanic origin, allows the estate to seek maximum territorial identity, combined with respect for tradition.

Castello La Leccia is an ancient little village that dates back to 1077, set in the heart of countryside that is rich in biodiversity. We are at Castellina in Chianti and the estate, recently bought by Swiss businessman Rolf Sonderegger, has 15 hectares of vineyards. The village is perched on a hill at 450 meters above sea level and is a vantage point from which one’s gaze looks out over a magical landscape: a sweeping backdrop of hills in a thousand shades of green, interrupted only by the towers of San Gimignano, which carry one’s eyes upward to the bright blue sky.

Staying in Chianti Classico, we come to Querceto di Castellina, in thecommune of Castellina, on the border with Radda. The passion of the Di Battista family for this area, combined by its desire to innovate and experiment, has led to its also offering other types of wine besides Chianti Classico. Starting off from a celebration of the stalwart of the great Tuscan tradition, Sangiovese, which continues to be the estate’s main variety, some small novelties have later been introduced in the cultivars that are grown here. The pursuit of excellence and a great love for this area remain the principal focus of Querceto di Castellina, a winery that has been sustainable since 1998 and certified organic since 2012.

Situated in a splendid hilly zone of Tuscany, the Le Palaie estate is a dynamic firm producing wine, olive oil and honey in the Pisan Hills. Inaugurated in 2012, Le Palaie’s brand-new winery is equipped with state-of-the-art technology for destemming, pressing and vinification, as well as an underground aging cellar.

One of the historic estates of Bolgheri, Michele Satta was founded in 1983, the year preceding the creation of the D.O.C., and it is one of the leading protagonists in this renowned area. In 1991 the first vineyard was planted with the desire to produce wine that would follow on faithfully in the wake traced by Bolgheri’s pioneering companies, but also be in line with the Satta family’s personal vision and experience of vine-growing. This resulted in a decision to plant, alongside Cabernet Sauvignon and Merlot, the grapes that the Sattas felt would be able to interpret even better the Mediterranean terroir of Bolgheri: Sangiovese and Syrah.

The Pietroso estate was foundedin the 1970s. The 5 hectares under vine are cultivated exclusively with Sangiovese and lie in three different zones of the commune of Montalcino. The vineyards have been replanted over the years, but their history is very old and well documented, as is this region’s vocation for producing wines. The estate is now run with extraordinary care by Gianni Pignattai and his family.

Madrevite was created in 2003, when Nicola Chiucchiurlotto restored his family home and decided to replant some of the old vineyards of his grandfather Zino, which dated back to 1978. The company has been handed down through three generations and, like almost all those whose operations are carried out on long-established agricultural properties, these began as sustenance farming and are the result of an unchanging and profound rapport between man and nature. Madrevite: farmers with experience, dedication, and a mission.

The Fontanavecchia company, founded by the Rillo family in 1865, is in the Sannio area, the greenest and most unspoiled zone in Campania, where one can still find scenery that has remained wild. Among the wines, the Falanghina and Aglianico – the estate’s most important products – are vinified as 100% varietals, so as to express the very soul of this terroir and highlight its qualities, demonstrating that these grapes are capable of achieving a perfect equilibrium of taste and richness of aromas.

Villa Matilde Avallone is a company that, for over half a century, has been producing only top-quality wines in the very finest zones of Campania: from the north of the Province of Caserta, to the Sannio district near Benevento, to Irpinia. Quality, a love for tradition and respect for the environment are the starting points for a business that is firmly linked to the Avallone family’s roots, yet always up to date with the technological developments and innovations that result from constant scientific research.

The twenty hectares of Tenuta di Castellaro lie on the volcanic island of Lipari. The wild charms of this unspoiled, remote, and highly attractive corner of the world beguiled Bergamo businessman Massimo Lentsch who, in 2005, decided to launch an important enological and environmental project: to produce wines that were a pure extract of their terroir and conserve, enhance and promote the stunning beauty of this island, preserving its traditions and distinctive features, even recuperating zones that had been completely abandoned in order to make them accessible to everyone.

Massimo Lentsch began his career as an Export Manager and has built up a highly successful business. He likes to be challenged and never backs down in the face of difficulties; his plans start out as profound aspirations, intuitions that then become compulsive desires, like lava flowing forcefully below the surface of the earth. Fifteen years after the Tenuta di Castellaro project, Massimo Lentsch has decided to create a new outstanding estate that is similarly original and exclusive, on the northern slope of Etna: a company under his own name. 

Riccardo Gabriele, the owner of the agency, and all of his staff are at your disposal for further details about all the companies in the portfolio. Naturally, there will also be lots of novelties in 2021 so…follow us!!!

We take this opportunity to wish Happy Holidays to you all!

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